Marketing is incredibly diverse and often more complex than it appears at first glance. Many of us don’t even realise how many facets it has and how interconnected they are. Here, we’ve shared some of the key types of marketing activities, many of which have subcategories and their own set of best practices.

Some of these activities are essential for any brand and form the backbone of a Go-to-Market (GTM) strategy. Others, however, depend heavily on factors such as your industry, specific challenges, budget, long-term vision, risk appetite, and business maturity.

This makes it crucial to regularly assess which marketing activities your brand engages in, at what scale, and—most importantly—with what impact. Are you implementing these activities because they are truly driving results or simply because your competitors are doing them? Are you fully invested in the strategy or just checking boxes? These are critical questions that only a detailed analysis can answer.

A well-executed marketing plan should evolve continuously. What worked last year might not deliver the same results today. By aligning your marketing efforts with your brand’s unique goals and context, you can focus on what truly matters for sustainable growth.

Some of these activities mentioned below represent broader strategies, while others are specific tactics that support the larger plan. Now, here’s a comprehensive list of marketing activities that highlight why marketing today is more complex than ever before—and why having an experienced Consultant to guide you through this journey is essential:

• Brand Identity Development
• Website Design & Optimisation
• Search Engine Optimisation (SEO)
• Content Marketing
• Social Media Marketing (SMM)
• Paid Advertising (PPC)
• Email Marketing
• Influencer Marketing
• Affiliate Marketing
• Public Relations (PR)
• Event Marketing
• Video Marketing
• Search Engine Marketing (SEM)
• Referral Programs
• Customer Relationship Management (CRM)
• Online Reputation Management
• Market Research
• Community Building
• Brand Partnerships & Collaborations
• Print & Offline Marketing
• Product Packaging and Design
• Customer Loyalty Programs
• Native Advertising
• Podcast Marketing
• Mobile Marketing
• Guerilla Marketing
• Webinars and Online Workshops
• Trade Shows & Exhibitions
• Out-of-Home Advertising (OOH)
• Chatbot Marketing
• Sponsorships
• Cause Marketing (Public Interest)
• E-commerce Marketing
• Local SEO
• Remarketing/Retargeting
• Geo-targeted Advertising
• Corporate Social Responsibility (CSR) Initiatives
• Product Sampling
• Voice Search Optimization
• Experiential Marketing
• Storytelling
• Employee Advocacy
• User-Generated Content (UGC)
• Drip Campaigns
• E-book/Whitepaper Marketing
• Co-branding
• Product Placement
• Social Listening
• Quora Marketing
• Blogging
• Moment Marketing
• Press Kits
• Pop-Up Shops
• Cross-Selling & Upselling
• Branded Merchandise
• Social Proof Marketing
• Neuromarketing
• Gamification
• Subscription Box Marketing
• AR/VR Experiences
• Interactive Product Demos
• Predictive Analytics
• Shoppable Social Posts
• Contests Marketing
• Film Branding
• Scent Marketing
• ASO (App Store Optimisation)
• Geotargeted Push Notifications
• Micro-Animations in Web Design
• In-App Advertising